Soldiers For Hope

Based in the texts ‘ Organizational communication in the Contemporneo’ Context; (1), ‘ Organizational communication: process of interaction between organization and interlocutores’ (2), and ‘ Constitution of the field of the communication of the organizations: interfaces and construction of sentido’ (3) and professional experience follows some consideraes on the communication in the organizations. The authors present in its texts different and complementary boardings on the subject, contributing for the agreement of the process of the communication in the organizations and for the questioning on as to become it efficient and efficient. The changes in the work relations valuation of the information and the intellectual work in detriment of the mechanical work; the transparent behavior and the social responsibility that the organizations start to adopt in this organized society, beyond the new technologies contribute significantly in the form of as the organization passes if to communicate with its public in the contemporaneidade. In accordance with the author of the first text, the communication tends to gain a boarding integrated, a strategical position that advances of a mere informative vision for a communication with emphasis in the relationships with the social actors. I believe that this still is a slow process and that the organizations are few that give this boarding to the communication. I perceive that, although the new tools of multimedia, the communication with the public still is based on a linear and unilateral process, not passing of an old language with new roupagens. I still believe that this comunicacional process ‘ fincado’ in the informacional model perhaps if it must the interface of the organizacional communication with the administration area. However, as the text demonstrates that this interface of the communication with the administration brings an interesting contribution that is the relation of interaction negotiated between the public, that must to be treated now as participant and operating interlocutors..