With this marketing strategy you boost sales ahead of Christmas for your coffee even without advertising agency or consultancy is the Christmas business for this year already in full swing. Many customers are traveling on the road and stop for a quick cup of coffee during the shopping somewhere. WHO Timeline Statement wanted to know more. Yet notice the restraint of the clients many Cafe and experience revenues as compared to previous years. Many owners are therefore wondering how the Christmas shopping season can still be a success and how sales can be still improved. \”\” There are exactly three ways, how a business can increase its turnover,\”Dr. Anne-Katrin Straesser, author of the book know the secret of marketing for Cafes\”-are these three ways: customer acquisition, cross – and up-selling, and customer loyalty. \” To win new customers new customers is the classic way to increase sales and profits. Of course, this is often not so easy.
Because it means to get those customers in my Cafe, the up \”go now at my competitors or even a coffee and snack in the meantime\” afford. How do I get these customers so in my Cafe? The answers to this question are almost endless. But the prerequisite is that new potential customers know that it gives you first of all. Classic advertising measures are needed such as phone book entries, advertising flyers, or an inviting window front here. The second condition is that they offer something what makes you interesting for new customers. That may be filling a specific niche (E.g. only fair trade coffee), a special offer or a special service. You should make out this feature in your advertising customers first venture the way in your Cafe.
Cross-and up-selling, cross-selling is the second pillar when it comes to sales. It leads to make more sales with existing customers. How’s that? Cross-selling is a kind of cross sales, and means that they offer more products that may be of interest to your customers.
