Publishers and printers must be innovative Munich/Dusseldorf–the market for printed media is long not dead despite all censure doesn’t. This is from a recent study by the Roland Berger consulting. \”Print media could grow despite the digital competition if they heed various success factors: even if the multimedia competition with TV and Internet is always harder, print media have unique strengths\”, so Roland Berger consultants Alexander Mogg. The publishers would have to but now strategically set the course for the next five to ten years. In the attractive segment of the premium readers, but also in other niches we see growth potential. The ability to occupy niches, to stay innovative, and to strengthen its own brand is crucial to the success of\”believes Mogg. Premium customers were more willing to pay for high-quality offers.
But also in terms of content, a printed newspaper offer benefits: A deliberate slowing down of the course of the day, as well as more space for Agenda-setting, classification, and opinion. In everyday editing, Roland Berger recommends to create synergies, exploiting the same content for print and Online Edition for both forms. That offline and online worlds each other can fertilize itself, occupies the interactive 3-D world of second life. The Publisher and printer owner Stefan Wirtz uses since early 2007 the virtual parallel world for business targets of his content publishing house and his company Prism print. Two months Wang explored the artificial environment and finally encountered book Iceland. It vision is operated by the British Publishing House and business premises are offered other publishers.
Already during the first visit, I met the owner of the island. After a lengthy conversation it was clear to me, here to present my Publisher\”, expresses Wirtz. Book Iceland is the right place for him also, because there twice a book fair with readings, discussions and live music is held in the year.
